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This is an information-packed book detailing why people watch Star Trek (and television in general). Many different areas of Star Trek and general television viewing experiences are discussed. These areas include why people watch when they are in different moods or with different people, what they think they gain from watching, and a determination of what they really do gain from their viewing experiences. Personal and scientific data is evaluated and conclusions are drawn as to “what it is about Star Trek” that makes people watch it.

Plus, there are lots of neat scientific terms scattered throughout.